Piece It Together

Logo/Branding/Social Media

Piece It Together is St. Louis Bar & Grill’s corporate responsibility that focuses on building autism awareness and raising money towards schools for autistic children across Canada. During my time working on this cause, I learned about the hardships and difficulties that children with autism and their families have to overcome. Here is my contribution to a great cause.

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Concepts

Autism Awareness Day

Autism awareness day is a campaign that we run every year to bring attention to autism awareness. With any donation over $2, customers have the option to sign a puzzle piece and display it on a wall in the restaurant. The eventual “puzzle wall” acts as an additional marketing piece which sparks conversation within the restaurant.

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Concepts

Autism Awareness Month Campaign

In addition to the shorter campaign in April, the month of October is autism awareness month at St. Louis. Customers would receive a coupon card and 50 cents from certain beers were donated to the cause. For this year’s iteration, we leaned on a stats based approach. Combined with a photo of a child holding a puzzle piece, it certainly left an impact as we hit our highest donation amount of $400,000 that year. This campaign leads up to St. Louis’ annual autism event where there are live auctions, game activations and a grand reveal of the total donation amount accumulated throughout the year.

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St. Louis Bar & Grill Autism Event

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